Description

Bring your lunch and join us for a power-packed Business Brown Bag session designed to elevate your social media strategy. Learn how to track and analyze platform insights to measure ROI, optimize campaigns, and adjust your approach based on performance data. Discover advanced tools for scheduling and AI-driven content creation to streamline your workflow. Finally, dive into paid advertising essentials, from boosting posts to running targeted ad campaigns, and explore organic growth strategies that drive engagement. Whether you're managing social media for a business or building your personal brand, this session will provide actionable insights to maximize your impact. -Analytics & Performance Tracking -Understanding platform insights and analytics -Measuring ROI on social media efforts -Adjusting strategy based on performance data -Advanced Social Media Tools & Automation -Scheduling tools (Meta Business Suite, Hootsuite) -Discuss AI tools for content creation & automation -Paid Advertising & Organic Growth Strategies -Intro to Facebook, Instagram, and TikTok Ads -Boosting posts vs. running targeted ad campaigns Growth hacking techniques (hashtags, collaborations, etc.) The Business Brown Bag is hosted in partnership with the ASU SBDC, San Angelo Chamber of Commerce, Downtown San Angelo Inc., and The Business Factory.